Michcampgrounds.org

I am excited to announce that I am working with WGVU Public TV/Radio in gathering exciting packages and items for their 2009 online auction – April 13-27 – at WGVUAuction.org.

Last year was the second year of the new format at WGVUAuction.org and it was a tremendous success. The most exciting part was the 10%+ increase in the return on retail value of our items. This year’s Auction is going to be better than ever for all involved.

First off, items will be posted online at WGVUAuction.org the month that they’re collected – which means the sooner you donate, the more online exposure you’ll receive. Potential bidders will be able to view the online packages 24/7 at WGVUAuction.org. Items will be promoted in an e-newsletter, which is sent out monthly to 1500 subscribers. There’s also an increased exposure of your donation during the Preview Show, which runs several times per week for nearly a month leading up to the actual Auction. Not all items will be included in the preview show…but those in by February 1 will be considered based on actual and perceived value (ie “one of a kind” items or experiences).

Many of you have contributed to the WGVU Auction in the past…but my challenge to you this year is to go above and beyond what you did last year, either in terms of the individual package itself or the number of packages. For example, if you gave one weekend stay – consider giving two this year. If you offered a round of golf for two – consider giving a foursome, with cart. The Auction will be divided up into two sections (April 13-20 and April 20-27), so your contributions could be split between the two, giving you even more exposure to this prime demographic market.

Travel- and entertainment-based items seem to do the best (which is good for me, given that’s my area of expertise). These include lodging packages, restaurant gift certificates, winery/brewery tours, concert/theater performances, casino packages, golf packages, museum memberships and things along those lines.

I’m also looking for the “one-of-a-kind” experiences – things like a day with the Brewmaster, a special vineyard tour or barrel sample with the winemaker, a private dinner with a guest chef at the home of the highest bidder, a day of fishing with a pro, a private backyard BBQ party with a local musician/band, backstage passes to a major concert or performance, a round of golf with a pro, etc.

The attached one-sheet has all the specifics about the Auction, such as number of page views, logo impressions, bids placed, registrants and items auctioned.

If you are interested in making a contribution, please complete the form attached and fax it back to me at 269-204-6232. Be sure to include as much descriptive copy as possible (feel free to email that description as a separate document). Then, email a digital photograph or two and a web site address that we may put up with your item on WGVUAuction.org. Remember…the sooner the better…to provide you with the most online exposure.

Download Auction One-Sheet Here

Download Auction Donor Form Here

If you have any questions, please feel free to contact me. You know my long-standing promotional history in Michigan – I will not steer you wrong…and I appreciate your willingness to consider my request!

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WGVU Public Radio & TV are licensed in the Grand Rapids-Kalamazoo-Battle Creek designated broadcast market. It is the 38th largest market in the United States, serving over 650,000 television viewers and 32,000 radio listeners weekly. WGVU broadcast stations are licensed to Grand Valley State University, operating from the Meijer Public Broadcast Center in downtown Grand Rapids campus.

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Dianna Stampfler (Promote Michigan)
WGVU Auction Collection Coordinator
Dianna@promotemichigan.com
269-330-4228